Kids Create was created as a direct response to Covid-19 to capture the mental and emotional impact of the global pandemic in children. The aim was to provide them with a fun activity and a space to express their feelings creatively while giving parents a break during the lockdown restrictions.
We put together a virtual songwriting and recording project which worked with four children aged between 7 and 11 years old. Over 3 weeks we delivered virtual twice-weekly 2-hour sessions via the Zoom platform.
The children took ownership of the production process, they developed creative songwriting skills, learnt about rhythms and sounds. They came alive as they made friends with each other. Children took part in musical quizzes and were awarded prize vouchers, they also received True Cadence branded T-Shirts for the music video.